Introduction
The intention of this section in the documentation. What this section cover, and not covering… and how it will link to othe other modules. Explaining that certain detail about
Overview
Some background of why this module was developed Provide a summary of what this module does and doesn’t do.
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Sales Funnel ⇒ Search Engine Optimization ⇒ LD-JSON in CP-Commerce / Facebook pixel, Google pixel, LinkedIn pixel, Tiktok Pixel ⇒ Sales Lead Generation through SEO / Adwords etc ⇒ Visitor Tracking URL Shortener
=> Capturing these sales leads inside the CP-Commerce Module => Creating Sales Lead automatically in the SFA Applet (and then triggering customer journey), or bringing the customer to UCC
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Customer 360 ⇒ Contact Maintenance Applet ⇒ Segmentation of contacts / members / customers / sales leads ⇒ Full history of all transactional data ⇒ Either using BLG ERP module or Virtual ETL applet to sync transactional data from other systems
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Touch Points ⇒ UCC Applet ⇒ CP-Commerce: Mobile Apps / Web / Mobile Web ⇒ Point of Sales
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Customer Journey ⇒ Digital-Marketing ⇒ CP-Commerce: Topic subscriptions for newsletter ⇒ CP-Commerce: Tracking consumer interest - viewing which products etc
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Customer Service ⇒ Issue Tracker Applet ⇒ RMA ⇒ Statements and Billings
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Analytics ⇒ Segmentations ⇒ ROI on Adwords ⇒ Customer churn
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Robotic Automation ⇒ Custom scripts , reminders